不得向8岁以下儿童开放！网信办发布网络直播打赏新规
<p data-source="cke" style="margin-bottom: 24px;" data-pm-slice="0 0 []"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">今天（13日），中央网信办发布关于加强网络直播打赏规范管理的通知。</span></span></p><p data-source="cke" style="margin-bottom: 24px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">为进一步加强网络直播打赏管理，规范网络直播营利行为，推动网站平台合规健康运营，切实维护网民合法权益，现就有关工作要求通知如下：</span></span></p><ul style="list-style-type: square;" class=" list-paddingleft-2"><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">明示打赏规则</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网站平台向用户提供充值打赏服务，设置榜单排名，设计互动玩法，应制定明确规则，</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">并以直接、简洁方式公开，不得采取多次跳转、冗长条款等方式影响用户知晓。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">规范打赏营利权限开通。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网络直播账号申请开通打赏营利权限，如有违规记录，应在处置期满3个月后，再予以开通。网络直播账号被禁言的，应同步暂停其打赏营利权限，时长为禁言期限的2至3倍。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">提供打赏限额功能</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">用户首次进行直播打赏，</span><span textstyle="" style="font-size: 16px;font-weight: bold;">网站平台应主动提供打赏限额设置服务，允许用户设定个人单次、单日打赏最高金额</span><span textstyle="" style="font-size: 16px;">。用户放弃限额设置或修改其设置的限额，网站平台应通过适当方式确认。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">提供打赏提醒功能</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网站平台应合理设置用户打赏提醒触发条件、提醒方式和提醒频次，将相关功能默认为开启状态，并允许用户自行修改相关设置。用户关闭提醒功能的，网站平台应通过适当方式确认。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">规范打赏金额排名</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">未经用户同意，网站平台不得公开展示用户充值打赏、购买礼物等消费统计数据。</span><span textstyle="" style="font-size: 16px;font-weight: bold;">不得以打赏额度为唯一依据对网络主播排名、引流、推荐，或对用户进行排名。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">规范打赏互动</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网站平台应加强打赏互动审核，不得含有违法和不良信息，不得通过打赏返现、自我打赏等方式诱导用户打赏，不得为打赏用户设置特殊保护权限，避免干扰网络直播生态。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">完善未成年人保护机制</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;font-weight: bold;">网站平台不得向八周岁以下的未成年人提供打赏服务。</span><span textstyle="" style="font-size: 16px;">向八周岁至十六周岁的未成年人提供打赏服务，应征得其监护人同意。向十六周岁以上的未成年人提供打赏服务，应征得其监护人同意或核验其收入证明材料。对发现疑似未成年人使用成年人账号打赏的，应进行必要的核验，确系未成年人打赏的，应立即采取处置措施。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">建立打赏营利行为负面清单</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网站平台应根据法律法规规定和公序良俗要求，</span><span textstyle="" style="font-size: 16px;font-weight: bold;">建立并定期更新网络直播打赏营利行为负面清单</span><span textstyle="" style="font-size: 16px;">。在账号开通打赏营利权限前，将负面清单告知账号注册主体，并在社区规则、用户协议等平台管理制度中明确对负面清单行为的约束处置措施。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">加强异常打赏识别处置</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网站平台应密切关注用户异常打赏行为，并采取适当方式向用户确认。要依法依规留存打赏记录，及时将涉嫌违法犯罪线索通报有关部门。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">完善投诉举报受理机制</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网站平台应建立健全工作机制，及时受理处置网络直播打赏相关投诉和纠纷。</span><span textstyle="" style="font-size: 16px;font-weight: bold;">按照最有利于未成年人原则，妥善处置未成年人打赏的退款纠纷。</span></span></p></li><li><p data-source="cke" style="margin-bottom: 24px;"><span data-source="cke"><strong data-source="cke"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-weight: normal;"><span textstyle="" style="font-size: 16px;color: rgb(0, 122, 170);font-weight: bold;">加大处置和曝光力度</span><span textstyle="" style="font-size: 16px;font-weight: bold;">。</span></span></strong></span><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">网站平台应建立健全网络直播打赏常态化治理机制，持续打击治理违规打赏行为，通过发布治理公告、站内公开信等方式，定期公开曝光典型案例，警示网络主播加强自律，引导用户理性消费。</span></span></p></li></ul><p data-source="cke" style="margin-bottom: 24px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em;"><span textstyle="" style="font-size: 16px;">各地网信部门要切实履行属地管理责任，督促属地网站平台履行主体责任，明确相关责任人，对照通知要求开展自查自纠，加强网络直播打赏管理，优化完善直播打赏功能，坚决遏制网络直播打赏乱象，促进行业健康发展。</span></span></p><p data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; text-align: justify; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); line-height: 1.6em; color: rgb(51, 51, 51); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;letter-spacing: 0.544px;font-size: 14px;white-space-collapse: preserve;line-height: 19px;color: rgb(178, 178, 178);font-family: sans-serif;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;">本文来源：</span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;text-align: left;font-family: PingFang SC, -apple-system-font, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;">央视新闻微信公众号</span></span></span></p><p><br/></p><link rel="stylesheet" href="//513425.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_f4z" id="wcn_editor_css"/>
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